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The Law Practice Doctor - Podcast

The law practice doctor podcast is the place to get the easiest most practical and profitable ways to grow your firm and still have a Life! Its mission is to help solo and small law firms succeed.
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The Law Practice Doctor - Podcast
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Now displaying: July, 2016
Jul 11, 2016

In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews Ken Baker. Ken is currently serving as the member of the Gensler Management Committee and is the co-managing principal of Gensler South East Region. Ken is a globally recognized expert in workplace design and planning and has designed over 10 million square feet of office and institution workspace.

 

Main Questions Asked:

  • Who is Ken Baker?
  • What do you mean by workplace design and planning?
  • How is today different for law firms compared to twenty years ago?
  • What is your experience with the different perspectives between the traditional way of doing things and the way millennials want to work?
  • What are firms doing to attract new legal talent?
  • What should firms be doing to help adjust to the trend towards collaboration?
  • Do firms need less space now?
  • Has technology like video conferencing changed the way law firms operate?

 

Key Lessons Learned:

Designing Workspace

  • Having an understanding of the structure of a building influences the design of the interior of the building.
  • Inside out design is where the interior and what the space needs to be determines the exterior of the building.
  • Workplace design is about analyzing what the average end user is looking for. It goes beyond offices with windows and is more about the efficiency of the space, ergonomic issues, as well as trends in technology.
  • Trends in design include the focus space, the collaborative space, learning space, as well as the social space. The correspond with four different modes of working.
  • Design is moving away from a traditional modular style of office space.
  • The number of secretaries per lawyer is going down because of the average law graduates technological skill set.
  • Considering the future needs of the law firm is important to considering the design of the workspace today.
  • Allowing people a choice of place to work is a trend in workspace design today.
  • Gensler benchmarks the changes and effects their designs have had to the businesses they have served.

 

Traditional Vs. Modern

  • Firms are moving towards workspace design that accommodates the new way millennials want to work.
  • There is more focus on the needs of the business instead of the traditional way things have been done in the past.
  • Law firms tend to favour the focus mode but the emerging trend is moving towards collaboration which is growing in importance.
  • The average number of square feet per attorney has gone from 1000 to 650 in the last fifteen years due to technology making the work more efficient with a smaller footprint. The space is mostly being invested in other areas.
  • The ability to communicate via technology has majorly impacted the design of workspaces including the acoustic and lighting aspects considered.

 

Building Collaboration Space

  • A firm’s design should focus on ubiquitous technology in the workspace. Wifi should be widely available, plug and play options, areas that you can collaborate without interrupting the focused work.
  • Access to natural light is important and making the interior space comfortable and pleasant to work in.
  • Space that isn’t client facing can be made more casual.
  • Beverage and food options where lawyers can escape and decompress and return to work refreshed.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

 

Links to Resources Mentioned

kenneth_baker@gensler.com

Gensler.com

Jul 4, 2016

In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews Dave Frees. Dave runs several companies including Success Technologies and Business Black Ops. His experience has exposed him to leaders, communicators, and influencers from across the world. He uses his experience to teach leadership, sales and marketing, and influence to his audience.

Main Questions Asked:

  • What is enhanced communication?
  • What are force multipliers?
  • How can attorneys apply force multipliers in their practice?
  • How do you manage to do everything you do and also practice law?
  • What kind of team do you have working with you and how did you build it?

 

Key Lessons Learned:

Enhanced Communication

  • Science is giving us a better idea why certain communication strategies work over others.
  • Disagreeing right at the start is the wrong approach to negotiating.
  • There are certain steps you can take to change someone’s opinion or position.
  • Start with agreeing with them and presupposing the change.
  • Pique their curiosity by asking them what would it be like if the opposite of their position was true.
  • This method, influence instead of persuasion, is more in line with our biological way of thinking.
  • Persuasion is manipulation like all communication. It’s the tactics we use to change the way people think. Influence is persuasion combined with trust that you have the person’s best interest in mind.
  • Most people don’t have a deep understanding of what they want and so when asked, tend to lie by omission.

Marketing

  • Successful marketing involves asking your audience constantly for feedback.
  • More information allows you to better serve your audience and customers.
  • Even when you know what someone may need you may not be able to give it to them.
  • Experts tend to take for granted about how much they know that they forget how the client feels about it.
  • Proposing a solution has to be done in the language of the client.

Force Multipliers

  • A force multiplier is a technology or technique that allows you to achieve much more with fewer resources.
  • You can take strategies and techniques from other areas of life like the military and use them in your business and marketing.
  • Gathering intelligence on what your client’s are interested in via social media and using that to customize the way you communicate with them is a force multiplier.
  • Technology like a client relationship manager is a powerful way to create a better connection with your existing clients. This increases the odds of them referring you to new clients.
  • If you find yourself saying that you have tried something and it didn’t work, reassess, you probably haven’t.

Blocked Time

  • Dave sets aside a block of time each day for him to work on his business instead of in it. It typically involves activities that are on a high, strategic level.
  • If you want to achieve you need to set aside time for yourself and be strict about your schedule.
  • Do the small things each day, and over time you will achieve things that would seem insurmountable at the start.
  • Start your thinking from where you want to be and work backwards.

Building a Team

  • You can’t do everything on your own nor should you try.
  • Building a team you can trust to make intelligent decisions frees you up to pursue strategic plans.
  • Take responsibility and train your team for leadership.
  • Hire slow and fire fast. Do a pre-hire assessment and a post-hire assessment.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

 

Links to Resources Mentioned

Business Black Ops

Dave Frees on Twitter

David Frees on Facebook

The Language of Parenting

Abundance by Peter Diamandis

Extreme Ownership

3 Days To Success

The Slight Edge

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