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The Law Practice Doctor - Podcast

The law practice doctor podcast is the place to get the easiest most practical and profitable ways to grow your firm and still have a Life! Its mission is to help solo and small law firms succeed.
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The Law Practice Doctor - Podcast
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Now displaying: May, 2016
May 23, 2016

In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews Aiden Kramer. Aiden is a solo practicing lawyer focusing on business transactions and estate planning. Producing videos on YouTube has been a major driving force in the growth of her practice.

 

Main Questions Asked:

  • How did you get into creating videos for YouTube?
  • What are some mistakes people make in their marketing?
  • How do you come up with the ideas for your videos?
  • What is the process you go through to upload your videos?
  • Do you do any keyword research to figure out what search terms to focus on?
  • How do your videos incorporate into your marketing plan?
  • Do you track and analyze the statistics for your YouTube videos?
  • How much of an impact has video marketing had on your law firm?

 

Key Lessons Learned:

Internet Marketing, Blogging, YouTube

  • YouTube is less crowded for lawyers than other possible channels.
  • Blogging increases the odds of you being found on search engines like Google.
  • Videos are an easy, fast way to discuss a topic and connect with your viewer.
  • It takes a while to become proficient with video production, but if you put in the work you will see results.
  • Don’t get intimidated by the process, it’s easier than it looks.
  • Once the video has been uploaded, you should promote and share it to drive views.
  • The more views a video has in the first couple of days of being posted, the higher YouTube will rank the video.
  • Pinterest and LinkedIn are others places to post your video content that can drive views.
  • 70-80% of Aiden’s clients find her online through her video marketing efforts.

 

Video Production

  • Create an account on YouTube and Google+.
  • Invest in the equipment you need, your computer’s webcam and microphone will work when you’re just getting started.
  • Good audio can make up for substandard video quality.
  • Lighting can be tricky when recording video. Use extra light/block extra light to try to even out the recording.
  • Cell phone cameras have improved a lot in the past few years and are fully capable of creating high resolution videos.
  • Video content doesn’t have to be complicated to work well and drive results.
  • Video marketing can create a connection with your viewers before you ever meet them in person.
  • Write an accurate description for your video while trying to keep in mind what your potential clients will be searching for.
  • Write as many relevant tags for your video as YouTube will let you.
  • Editing the closed captioning of your video can help with SEO as well.

 

Inspiration

  • Questions your clients ask you make for great content.
  • Once you begin producing videos, the comments are another great place to find new ideas.
  • Snapchat is a relatively new app that works well for reaching your followers and asking for feedback.
  • Searching in Amazon is another good source of ideas, chapters in books you are searching for are great for finding long tail keywords.

 

Video Editing

  • Windows Video Editor (PC) is a viable option for editing simple videos. iMovie for Macs is the alternative.
  • Fiverr.com is an easy and inexpensive way to outsource video editing.

 

Keyword Research

  • Use Google Keyword Planner to discover what keywords your clients are searching for.
  • Use those keywords in your video title, description, and tags.
  • The keyword planner can also help you find ideas for new content.
  • Identify the channels that are driving the results you want. Focus your resources on what works.

 

Tracking Metrics

  • YouTube stats can show you valuable information about how your viewers are interacting with your video.
  • You can use tracking to find out which content resonates and what you should focus your efforts on.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

 

Links to Resources Mentioned

Google Keyword Planner

Long Tail Pro

aiden@aidenkramerlaw.com

AidenKramerLaw.com

All Up In Yo Business

May 16, 2016

In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews John Skiba. John has practiced law for the past 13 years, he’s also a blogger and a podcaster and focuses on law practice management and marketing.

Main Questions Asked:

  • Was there anyone you looked to for inspiration when it came to marketing your practice?
  • What are some mistakes people make in their marketing?
  • Is it more important to create quality content or more frequent content?
  • How do you track the results of your marketing efforts?
  • What are some of the resources you use in your solo practice?

Key Lessons Learned:

Marketing

  • Marketing has changed drastically in the last 10 years.
  • Technology and the internet is the new way to market.
  • Content marketing is a great way to market and build a practice.
  • Model the marketing efforts of attorneys who are getting the results you want.
  • Marketing is all about getting people to know, like, and trust you.
  • Give value in your content and you will build trust and authority.
  • Many attorneys don’t really understand what they are getting into when it comes to marketing. Do some research and test the process before spending a large amount of money.
  • You will make mistakes, the trick is to learn from your mistakes.
  • Be genuine and human in your marketing, create an authentic connection with the people you are trying to reach.

Video

  • Creating videos is one of the most effective ways to market your practice.
  • Invest the time into figuring out the setup, it’s definitely worth the effort.
  • Don’t project your beliefs and habits onto the market. Just because you don’t consume video content, that doesn’t mean you future clients don’t as well.
  • Producing video is a great way to create a connection between yourself and a potential client.
  • Video content can pre-sell your practice.
  • Video allows your client to get to know you ahead of time and builds their confidence that you are the right choice.

Blogging

  • Blogging has driven major results within John’s practice.
  • Longer articles are more effective than shorter ones.
  • Really dig into the question you are trying to address. Your content should be the answer the user is looking for.
  • Quality content is what people and search engines like Google want.
  • Write your article from the perspective of your reader.
  • Your content should benefit the reader and help them answer their questions.
  • Writing is a chance to convey empathy and connect with the client.

Social Media

  • Facebook and Twitter are powerful platforms for reaching new clients.
  • Your Facebook page should focus on helping your readers rather than just promoting your practice.
  • Paid ads on social media are an inexpensive way to target the exact people you want to see your ads.
  • Edgar is a useful tool for driving traffic to your site and recycle your content.

Tracking and Analytics

  • Tracking your most important metrics gives you the feedback to improve.
  • Analytics will show you what is working and what isn’t.
  • Google Analytics is a great free tool you can use to understand your website traffic.
  • Identify the channels that are driving the results you want. Focus your resources on what works.

Resources

  • Assistants can be overwhelmed with work and calls. Ruby Receptionist is a service that can make sure your office doesn’t miss a call from a potential client.
  • Lexicata is a software that tracks people as they come into your office and helps you identify the practice areas that are driving the most revenue. It also tracks conversion rate and helps with follow up.
  • Rocket Matter takes care of the billing and client information.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

 

Links to Resources Mentioned

Jdblogger.com

john@jdblogger.com

@johnskiba

MeetEdgar

CallRail

Avvo - Lawyernomics

Ruby Receptionist

Lexicata

Rocket Matter

May 9, 2016

In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews Tamarra Causley Robinson. Tamarra is a certified coach that helps people live with purpose right now. Tamarra has worked in the corporate world for the past 25 years, 20 of those years with one of the largest professional services firms in the world.

Main Questions Asked:

  • How did you come to realize that your life needed to change?
  • How does someone figure out what they really want?
  • What does it mean to actually coach someone?
  • What are some common reasons that people come to you for help?
  • How do you work with clients to figure where they should go from here?
  • How does confidence fit in to how you coach people?

Key Lessons Learned:

Lifestyle

  • Being successful at work can sometimes be at odds with living your life.
  • High achievers often work unconsciously, focused on success without thinking about things like family.

Understanding Yourself

  • People often have a hard time admitting that they don’t know how to change.
  • Look to your past to see where you found joy in your life.
  • An extra 15 minutes each day can be the small win that can create big changes.
  • You are you’re own worst critic.
  • You need to find a balance between achievement and appreciation for what you’ve accomplished.
  • Celebrate your small wins.
  • Maintain a positive atmosphere in your life and try to eliminate or minimize negativity.
  • “Comparison is the thief of all joy.”
  • Other people often see things in you that you can’t see yourself.
  • Focus on your work rather than the possibility of failure.

Coaching

  • Coaching is helping people understand where they are and where they want to be.
  • A coach helps you in every area of your life.
  • They ask questions that make you think about the way you live.
  • A coach can help you take your “game” to the next level.
  • Compete against yourself instead of someone else.
  • Journaling can reveal what you really want.
  • Physically writing can be more powerful than typing.
  • Find a close friend that you can actually talk to about what you want. Saying it out loud is very different from saying it in your head.
  • Focus on creating value and giving, you will tend to get back more in return.

Common Problems

  • People typically compare themselves to others without taking stock of what they have already achieved.
  • High achievers feel like spending their time on themselves can cost them professionally.
  • People lose the passion for their work. Without the support of family or friends that they can share with, they can feel lost.
  • Your perception of others can minimize how you feel about your own achievements.

Confidence

  • Building confidence can be done in many different ways.
  • Affirmations, saying positive things about yourself out loud.
  • Facing your fears directly and finding they aren’t as scary as you thought can be life changing.
  • A common fear is public speaking, conquering that can be a major confidence builder.
  • People sometimes feel that if they aren’t confident in one thing, they aren’t confident in anything.
  • If you see someone doing something you want to do, ask them how they got to where they are.
  • Put your problems into perspective, the biggest problem you’re facing is likely pretty small in the scheme of your life.

Final Tips

  • Figure out where you are and where you want to be, then take the first step.
  • Don’t compare yourself to others, compete against yourself.
  • Take the time to celebrate your achievements.
  • Start journaling, you may learn something about yourself you did not expect.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Confidence From the Inside Out Workshop

Call Tamarra: 1-609-238-2874

Dare2doitnow.com

May 2, 2016

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews The New York Times bestselling author Kevin Kruse, who is a reformed serial entrepreneur. Kevin is a speaker and podcaster, and has built and sold several multi-million-dollar technology companies. During the show, Kevin and Sam discuss time management, the secrets of high-achieving, ultra-productive people, to-do lists, living from you calendar, block scheduling, avoiding procrastination, notebooks as a tool for legacy, and the importance of morning routines.

 

Main Questions Asked:

  • Why is time management so important?
  • What are the secrets of high-achieving, ultra-productive people?
  • What is the best way to avoid procrastination?
  • Do the people you interview have similar routines?

 

Key Lessons Learned:

To-Do Lists

  • Ultra productive people don’t use to-do lists.
  • 41% of things we put on our to-do lists we don't do at all.
  • To-do lists are where important but not urgent things go to die.

 

Living From Your Calendar

  • Successful people live from their calendar and schedule everything.
  • Take everything on your to-do list and choose a date, time, and duration and transfer it over.
  • Even checking e-mail and taking breaks is on the calendar.
  • We can’t really manage time, as we have the same 1440 minutes per day, but we can manage our energy, focus, and attention.

 

Block Scheduling

  • Work through the day in ‘working jam sessions,’ where you are all-out on one task without interruptions, then go into a short break.
  • The most well-known technique is called the Pomodoro Technique, which suggests we work in 25-minute blocks with a 5-minute break.
  • The front part of our brain known as the prefrontal cortex is like the CEO of our mind and controls decision-making, logic, and impulse control. This runs on glucose, which burns faster the more we are taxing our minds.

 

Avoiding Procrastination

  • Know what your most important task of the day is.
  • 20% of people are chronic procrastinators, where it interferes with personal happiness and careers.
  • Procrastination is sometimes a cognitive defect, where we can’t estimate time well. However, for most of us, it is a behavioral issue, where we choose a more pleasurable task now and put off the less pleasurable task.
  • To cure procrastination, you need to time travel and do battle with your future self.
  • Your future self is the enemy of your best self.
  • The best way to understand procrastination is to understand all the excuses you will make and the triggers that will make you slip up, and deal with them ahead of time.

 

Notebooks

  • These are part of our legacy.
  • It is, however, important to get ideas out of your mind and on to paper, so a notepad is a great idea to use and then transfer to the calendar.
  • Use your notebook as an opportunity to give back and complete your thoughts for those who will follow you.

 

Morning Routines

  • When you wake up, you are already 1-2% dehydrated.
  • Ultra-productive people don’t skip breakfast and know food is fuel.
  • Exercise in a way that will give you immediate benefit and a better day.
  • 20 minutes of light cardiovascular exercise will oxygenate our brains in a way that allows us to make better decisions and focus. 
  • Achieve more by becoming more, not by working longer. 
  • Doing your morning routine will give you a more productive day.

 

Energy Management

  • Without energy, you won’t be productive.
  • This starts with staying hydrated. Most of us are mildly dehydrated throughout the day; that has an effect on brain function.
  • Take your body weight and divide it in half, which is the number of ounces per day you should drink. E.g. A 200lb person needs to drink 100oz. of water.
  • Food is fuel, so eat the right food and not the wrong carbohydrates in excess.
  • Sleep quality is better than sleep quantity, so maximize deep sleep.
  • Caffeine may not keep you awake, but it will prevent you from going into a deep sleep.
  • If you dream a lot, then you are in shallow sleep.

 

Resources:

How to Increase Performance and Profits Through Full Engagement

15 Secrets Successful People Know About Time Management 

Extreme Productivity Podcast

Master Your Minutes

Text: Achieve to 44222

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