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The Law Practice Doctor - Podcast

The law practice doctor podcast is the place to get the easiest most practical and profitable ways to grow your firm and still have a Life! Its mission is to help solo and small law firms succeed.
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Now displaying: October, 2015
Oct 26, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Jason Healey, who is an internet marketing consultant and blogger specializing in search engine optimization (SEO), with a focus on increasing client leads for law practices. During this episode, Sam and Jason discuss the ins and outs of SEO, bounce rate, what it means to be Google friendly, actionable steps, and suggested online tools.

 

Main Questions Asked:

  • What is so significant about SEO?
  • What are black hat SEO firms really trying to sell?
  • What are the common client problems with SEO?
  • How does someone go about creating a relevant URL?
  • What is a bounce rate, and why is that a good metric?
  • What is ‘Google friendly?’
  • What internet tool do you suggest?

 

Key Lessons Learned:

  • Google is making $3.4 billion off lawyers for advertising.
  • 97% of consumers use search engines to find local services.
  • More qualified potential leads come from people who find firms organically than via paid adverts.
  • Google advertising is auction based and not set prices. It is essentially people bidding, who want specific advertising keywords.

 

SEO 

  • SEO stands for search engine optimization.
  • SEO isn’t about ranking in Google, but about getting qualified leads that will lead to deals or sales.
  • If a SEO firm approaches you showing impressive stats, ask them ‘what were the monthly searches for the keywords where you were ranked number one?’
  • Ask for the local area and the CPC (cost per click) for those terms.
  • Use Google Adwords Keyword Planner to cross check how many monthly searches are done on terms.

 

Common Problems

  • Common issues have a lot to do with websites having redundant words. This is known as ‘keyword stuffing.’
  • Keyword stuffing is putting your main keywords across your website in places where it is unnecessary.
  • Having a landing page is not enough. You have to have an active blog on the site.
  • Ensure your blog is updated at least a few times a week.

 

Relevant URL

  • The URL is the website domain name, e.g. http://www.lawyerseoservice.com.
  • Creating relevant categories and pages leaves a breadcrumb trail for users to know where they are on your site and how to get back to the start page.
  • It makes for a better user experience and allows Google to index your site.

 

Bounce Rate

  • This is when someone comes to the first page of your site and never goes to another page.
  • If you have a landing page which holds your predominant information, then you will have a high bounce rate regardless of how long visitors stay on that page.
  • Having a low bounce rate is a good sign and means you have more pages visitors want to investigate.
  • If visitors stay on the first page, then Google doesn’t track that.

 

Google-Friendly

  • This is for those who are visually impaired. Meta terms on the back end allows the software to read it.
  • The aim when being Google friendly is for the Google robots/spiders to understand what your site is about and understand where to go to find that information. 

 

Actionable Steps

  • Have a blog on your site. Choose a topic about your business and write a post about it.
  • Share your blog posts on Twitter, Facebook, LinkedIn, Google+, and all your social media channels.
  • Place your business and link in local directories. This helps with link building.
  • Focus on legal industry-specific listings, as they are powerful backlinks.
  • Link swapping is where websites exchange link-backs on blog posts. For example, exchanging guest posts with other firms.
  • Research firms that are ranking for your keywords.
  • Google search and see what sites are linking to those sites and copy what they are doing.

 

Suggested Tools

  • Google Adwords Keyword Planner will help you find what keywords to rank for and tell you the monthly searches.
  • SEM Rush is a paid tool, and you can put anyone’s website into the software, and it will tell you what they are ranking for.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned:

Lawyer SEO Service

Jason@lawyerseoservice.com

The 4-Hour Work Week

Yext

White Spark  

SEM Rush

Longtail Pro

   

Oct 20, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Kristina Jaramillo, who is the founder and LinkedIn strategist for GetLinkeInHelp.com. Kristina helps professionals, service firms, and marketers increase their expert visibility and relevance on LinkedIn by not only connecting but also in generating revenue and firm awareness. During this episode, Sam and Kristina discuss strategies to accelerate your LinkedIn presence, what it means to be a thought leader, common mistakes, suggested tools, content, frequency, and marketing goals. 

 

Main Questions Asked:

  • Is there more to LinkedIn than seeking out a new job?
  • What strategies do you recommend to service and law firms?
  • Are there ways to demonstrate your level of expertise on LinkedIn?
  • Can you describe Pulse and what being a thought leader is?
  • What are some of the similar issues you see with people who come to you?
  • What strategies do you recommend for communities or forums, and which do you recommend participating in?
  • Is there any type of content attorneys should create in order for their LinkedIn content to be more widely viewed?
  • What engagement or community mistakes do you see law firms making?
  • Is there a good measurement on how often to engage and post in communities within LinkedIn?
  • What should an attorney’s LinkedIn marketing goals be?
  • Are there any tools that can help be more engaging on LinkedIn?
  • Are there different marketing objectives when dealing with LinkedIn as opposed to the other social networks?

 

Key Lessons Learned:

LinkedIn as a Platform

  • This is a platform where professionals target their audience and become a thought leader. 
  • LinkedIn is a B2B platform where you need to educate people and not think that they will buy immediately. It’s about nurturing and education.
  • It’s possible to go beyond brand awareness, and the end goal should be to generate revenue.
  • People tend to ‘lurk and learn’ on LinkedIn before reaching out to someone and taking the next step..
  • If you’ve met someone at a conference or professional endeavor, follow-up on LinkedIn and share content.

 

Strategies to Accelerate Presence

  • The biggest problem business owners face is that they are leaving out strategy when using LinkedIn.
  • They key to standing out is to make sure you’re focused and specific on your area of expertise.
  • Don’t just ‘tell’ others you are the expert in the field but rather ‘show’ them by focusing on one or two areas.

 


The Content Platform

  • Everyone has access to the content platform on LinkedIn, so anyone can be a thought leader.
  • This is set up to format like a blog, but address this as much more than a blog.
  • Not everyone is using the content platform, and those who are aren’t necessarily using it for more than a promotion.
  • This is a way to share your value with people and communicate what you have to offer.
  • Sharing your story and thought leadership is a way to become visible through yours and other peoples connections.
  • To make the most of this, ensure you talk about something not everyone else is talking about. You could take a stance on something common within your expertise.
  • The goals are to get views, comments, and engagement.
  • Pulse is where LinkedIn cultivates all the articles on the platform and features the most popular ones.

 

Thought Leadership

  • Thought leadership is when someone is going beyond the generic information you might see across popular publications.
  • This is going beyond posting general ‘how to’ and top ‘ten lists.’
  • Thought leaders are people industries look at first.

 

Common Issues & Mistakes

  • Using LinkedIn as a place to simply post your cover letter and resume is a mistake. Take that format and turn it into a marketing tool.
  • Make sure you are speaking in first person not third person.
  • When someone is reading your profile, they are asking the question, “What’s in it for me?”
  • You need to ask yourself if your profile answers that question. Are they getting value from what you’ve posted?
  • People focus too much on the amount of connections, likes, and comments. These can be meaningless metrics if you aren’t engaging.

 

Communities and Forums

  • People often join groups where their competitors are and not where their prospects are.
  • Put yourself in the shoes of your clients and figure out where they are looking for information and to educate themselves.
  • Aim to join a handful of groups where your competition hang out so you can stay up to date, but mainly be where your prospects hang out.

 

Suggested Content

 

  • Create examples of case studies and client experiences with step-by-step guides to offer value upfront and not just alluding to it.
  • If you give information upfront and for free, then prospects will expect even more great information and quality when they hire you.

 

Frequency

  • Check daily for a few minutes to see if you need to take action.
  • There is a maximum of 50 groups, so choose 5-10 a week and see if there is something you can comment on or share an article and add your own spin.
  • 10-15 minutes a day won’t gain much traction on LinkedIn but is a solid place to start.

 


Marketing Goals

  • Are you getting qualified leads? Is this going from likes and connections to generating money?
  • Take the relationships offline. Be careful not to jump on this too early.
  • Once connected, the next step is joining a community and educating.

 

Tools

  • LinkedIn is slowly taking away features in order to get users to upgrade such as Sales Navigator.
  • Survey Monkey allows you to create surveys for your clients or prospects, and allows you to engage with them and get ideas on what clients want you to write about.
  • Docalytics allows you to embed into the document you send someone. So if it’s an e-book, you can see how far into the book someone read and what page they spent time on.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned:

Get Linked In Help

Survey Monkey

Docalytics

Sales Navigator

Free Webinar

Kristina@getlinkedinhelp.com

 

Oct 12, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Paula Davis-Laack who is a former practicing attorney turned writer, publisher and media contributor about burnout prevention and stress resilience. Her articles have appeared in the Huffington Post, US News World Report, and Psychology Today. She is the founder and CEO of the Davis-Laack Stress and Resilience Institute. During this episode Sam and Paula discuss what causes burnout and how prevent it.

 

Main Questions Asked:

  • What causes stress and how can one avoid it?
  • How can we fix the issue of burnout?
  • What are the first steps to tacking burnout?

 

Key Lessons Learned:

The 3 Dimensions of Burnout

 

  1. Chronic low energy
  • Exhaustion and feeling like you can’t get the energy to get motivated.
  • Having a hard time getting asleep staying asleep and waking up not feeling refreshed.
  • This is not simply having a tired week but happens over a period of time.

 

2.Cinicism

  • Everyone and everything irks you or rubs you the wrong way.
  • When lawyers know you are too cynical then you really must be!  

 

  1. Inefficacy
  • Feeling like you can’t produce the results you were once able to.
  • The sense of connection or engagement is just not the same.

 

Lawyers and Burnout

  • If you notice any of the above there can be a sense of relief and that there is a real issue.
  • There is still reluctance for people to admit they are going through burnout as the fear is that you might be perceived as not being tough or serious about your career.
  • Lawyers are trained to avoid and not to talk about these issues.

 

Building Resilience

  • Resilience is a person’s capacity for stress related growth.
  • How can you get good at stress and be made better so that you are growing from it instead of crumbling from it?

 

  1. Practice Safe Stress
  • Incorporate more positive emotions into your diet
  • Incorporate mindfulness strategies and techniques
  • Figure out a different mindset when it comes to stress

 

  1. Build More Motivation, Engagement and Energy
  • When you suffer burnout it means that you are unplugging from the things that give you energy.

 

  1. Being a FAT Thinker
  • Flexible
  • Accurate
  • Thorough
  • This is all about turning the inner critic in your head into your inner coach.
  • Learn how to think better under stress and pressure and challenge.

 

  1. Maintain High Quality Connections With Other People
  1. Improve your Meaning Quotient
  • What gives you meaning and home.

 

Gratitude

  • Lawyers are trained pessimistic thinkers so over experience a lot of negative emotions such as anger, anxiety, and frustration.
  • If you are within 10 feet of someone look them in the eye and give them a smile. If you are within 5 feet of them say hello.
  • We are becoming a society so focused on looking forward to the future we forget to enjoy and have an appreciated of the moment we are in.

 

First Steps

  • Start chipping away at exhaustion, cynicism and inefficacy.
  • Do an energy audit and list how are you spending your energy at work and outside.
  • Assign percentages to each task.
  • What can you do to get your energy back can you delegate, change or modify?
  • Inject more moments of positive emotions during the day. This will give you energy and combat cynicism.
  • Find the good stuff – at the end of the day think about a couple of good things that happened and why they are important. People who do this exercise report less depression, better sleep, improved relationships and higher life satisfaction.
  • We need to take breaks every 90-120 minutes in order to stay in peak performance.
  • Chunking time is a great strategy to helping people be more productive and manage time.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned:

Paula Davis-Laack

Davis –Laack Stress and Resilience Institute

Two Awesome hours

paula@pauladavislaack.com

 

Oct 7, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Morgan McDonald, who is the founder of Paper Raven Books. Morgan is a writing coach and non-fiction editor, who helps writers get clear, take action, find their message, put it on the page, and shape their words so they resonate. Morgan has coached many entrepreneurs publish everything from e-books to full-length manuscripts, and during this episode talks about the benefits of being an author, mindset, the mechanics of writing, common issues, systems of writing, and finishing the first draft.

 

Main Questions Asked:

  • How does one get past the mindset of ‘how am I going to write a book?’
  • What are the first steps and the mechanics of writing a book?
  • What are the common issues when someone starts writing a book?
  • What is the purpose for having written a book?

 

Key Lessons Learned:

Benefits of Being An Author

  • Writing a book isn’t necessarily about the money. It’s about the leverage to get clients, lead generation, speaking invitations, professional connections, business opportunities, and being seen as an expert.
  • Writing a book will add a level of prestige, and people will turn to you and ask for your expertise.
  • It doesn’t take years to write a book but rather a season of your life.

 

Mindset

  • We can make time for anything that is important, but we have to convince ourselves that it is important enough.
  • Create a ‘why’ statement.
  • Write out in 3-5 sentences how it can change your life and the reader’s life.
  • The sooner you write your book, the sooner you will feel the positive effects.
  • Look two weeks in advance in your calendar and ‘chunk’ out writing time.
  • Once your writing time is scheduled in the calendar, it’s ‘real.’

 

Mechanics of Writing

  • Start to use a timer whenever you write. This is key in getting quick focus.
  • The Pomodoro Technique of productivity is about working on one task for 25 minutes, then taking a 5-minute break before continuing with another 25-minute chunk of time.
  • Track your writing progress in an Excel sheet and share the results with an accountability partner.
  • On your Excel sheet, track the time, day of the week, and number of words you write in each session.
  • Aim for 25 minutes of writing a day when starting out, and you’ll be surprised at how much you can get done.

 

Free Writing

  • By the time you get to the boiling point where you are ready to start writing, you have already done a lot of thinking, reading, and research, so you’re ready to start the first draft.
  • Once you start working on your book, spend the first week ‘free writing.’
  • The best way to do this is to start your timer and write as fast as you can without hitting backspace and re-reading what you write.
  • Free writing allows all the thoughts that have been percolating to get out on the page.
  • You’ll start to see the patterns emerge from your free writing that will go into the first draft.

 

Common Issues

  • People are unsure in how long it takes to write a book.
  • The reason some authors take years to write a book is because they aren’t writing every day.
  • If you write every day, you can turn out 3-5,000 words per week.
  • In 5 weeks, you’d have a 25,000 word e-book.
  • In 10-20 weeks, you have a full-length 60,000 word manuscript.
  • Another common problem is understanding the best writing routine. People wait for inspiration, but that doesn’t always hit, so you have to set up time to let inspiration come to you.

 

System of Writing & Finishing the First Draft

  • Follow one focus until success.
  • Choose two devices at most to write on.
  • Select a primary and back-up writing times. 
  • When you sit to write, turn off your phone and shut off the internet.
  • People have a difficult time finishing the first draft, but you don't have to use the perfect words. It’s just about getting the thoughts in your head written in order. 
  • The best way to finish your book is to get accountability. This can be through a person or via social media.
  • You don’t have to make progress every day, but you do have to make progress on a weekly basis.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned

Paper Raven Books

Pomodoro Technique

The Slight Edge (book)

SpeakWrite (mobile app)

 

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