Info

The Law Practice Doctor - Podcast

The law practice doctor podcast is the place to get the easiest most practical and profitable ways to grow your firm and still have a Life! Its mission is to help solo and small law firms succeed.
RSS Feed Subscribe in Apple Podcasts
The Law Practice Doctor - Podcast
2016
September
August
July
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: May, 2015
May 18, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Robert Mallon who is a nationally recognized professional speaker and business coach. Robert is a mentor and meeting facilitator and over the past thirty-five years has worked with nationally known corporations as a leader and manager. He has a great passion for helping men in their companies grow and now fulfills that mission through the Rusty Lion Academy. During the show Robert and Sam discuss goal setting, SMART goals, accountability and how to handle negativity in the office.

 

Main Questions Asked

  • What is the Rusty Lion Academy?
  • What are you thoughts on establishing ‘your time’ so you don’t miss the kids’ events?
  • What are some of the tactics and strategies you use in goal setting with clients?
  • Why is it so important to set goals?
  • If I am just starting my own business what kind of goals am I looking to set?
  • What are the common diagnoses you see with the business and professionals you work with?
  • How do you go about handling employee negativity?

 

Key Lessons Learned

  • “If you chase two rabbits you’ll catch neither one.” Garry Keller
  • The 80/20 principal dictates that 80% of your results will come from 20% of your efforts.
  • Figure out what that 20% is and go after it. You will get more done in less time.

 

Goal Setting

  • The first step in the process is to look at the strengths and weaknesses.
  • Determine two areas of your business and one area of your personal life where help is needed.  
  • Goals are written in a one-sentence format as an affirmation stating the positive tense.
  • Robert suggests writing it on a 3x5 card and putting it in your car so you see your goal frequently.
  • A long-term goal is one year and a short-term goal is three months.  

 

Goal Categories

  • Career
  • Friends
  • Educational
  • Money/ financial
  • Physical health
  • Family
  • Spiritual
  • Fun and recreation
  • Time management/organizational
  • Community

 

SMART Goals

  • Specific.
  • Measurable: Have a number or percentage within the goal.
  • Actionable.
  • Realistic.
  • Time specific: Not by ‘end of year’ but rather by Dec 31st.

 

Accountability

  • When you make your goal public the stakes are raised.
  • Having accountability makes the chances of success so much higher.
  • An weekly meeting with an accountability partner or group will improve your success in achieving goals.

 

Common Diagnosis

  • Trying to be too many things to too many people.
  • If you are trying to be a jack-of-all-trades to everyone then you are a master of none.
  • The more niche you can be the better tribe you will have.
  • People see their success as what they do at work as opposed to seeing their work as part of their success.
  • People concentrate so much on work they forget the rest of life.

 

Handling Negativity

  • Attitude is the wrong thing to talk about with your employee because it is too vague.
  • Talk about behaviors as these are things that can be seen or heard.
  • Write down as many of the behaviors as you can observe and only discuss one or two at a time.
  • Make sure you document verbal or written warnings followed by a paid day of leave.
  • Fire fast hire slow.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned

Rusty Lion Academy

The One Thing (book)

Goal Training

RMallon@RustyLionAcademy.com

May 11, 2015

In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Lindsey Anderson, who is a web strategy expert and works with small business owners to help grow their businesses. Lindsey is the founder and CEO of Web Impakt and Lindsey’s Web, and during this episode. offers tips on social media marketing and common issues and solutions when building a website, as well as the importance of an online video presence.

 

Main Questions Asked:

  • What do you suggest a business has on their website?
  • What is social media marketing, and how should I be using it?
  • How should an attorney make a mind shift to allow people in more?
  • Is there a difference between a printed newsletter and an email newsletter?
  • What common issues do clients approach you with?
  • What resources do you use for outsourcing?

 

Key Lessons Learned:

 

SEO

  • Search engine optimization is making sure your website comes up first when people type in specific keywords on Google.
  • In the SEO world, content remains king.
  • Google is the number one search engine, and YouTube is number two. 

 

Video

  • Video marketing needs to be on your website but it doesn’t have to be complicated.
  • People want to watch a video of you, as it gives them a better sense of who you are.
  • Introduction videos can be as little as 30 seconds long yet make a huge impact.
  • Audiences love micro content, so keep your videos short and focused on one topic.
  • There are a lot of articles online but fewer videos, so hook viewers in quickly and tell them what your website has to do with them and why they need you. 

 

Social Media Marketing

  • Social media marketing is ‘top-of-mind awareness.’
  • Choose one platform in addition to Facebook and stick with it.

 

Facebook

  • Set up a business page and ensure it is well branded in a similar format to your website.
  • Post content three times a week. 
  • Run a Facebook likes campaign to build followers and target it toward your niche.
  • Make it a goal to get people from social media to your email list.

 

Newsletters

  • Digital newsletters offer in-depth analytics that help your business.
  • E-newsletters platforms have the ability to show analytics that include the name of the person who opened the email, when they opened it, how many times, what they clicked on, and if they forwarded it.

 

Solutions to Common Issues

  • Ensure your website is mobile-friendly
  • Have Google Analytics installed. If you are outsourcing, this should cost no more than $25.
  • Make sure you address your audiences’ pain points through website and social media content. Writing can always be outsourced. 

 

Outsourcing

  • Sites such as Fiverr, Elance, and ODesk are a good resource for outsourcing virtual assistants.
  • ODesk has a feature that randomly takes a screenshot, which allows you to verify that the freelancer was working on your project during the time they specified. 
  • Source a freelancer who has a five star rating and that has worked at least one hundred hours.

 

Advice If You’re Starting Out

  • WordPress.org templates are simple and affordable.
  • Ensure you are on social media as a business (not personal) and create ‘trust content’.
  • Register your business on Google Businesses.

 

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!

 

Links to Resources Mentioned

Web Impakt

 

Lindsey’s Web  

1