In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Kenny Nguyen, who is the CEO and Founder of Big Fish Presentations. Kenny’s company specializes in presentation design, consulting, and commercial video production. Sam and Kenny discuss the 3 components of the presentation experience, the 5 things you should have in your presentation, common issues, and actionable tips.
Main Questions Asked:
- What is the ‘experience’ you talk about providing?
- What are the standard strategies for effective presentations?
- Are there common difficulties with the presentations when clients come to you?
Key Lessons Learned:
The Presentation Experience
- This is the foundation of your presentation and contains your call to action.
- All presentations are essentially arguments.
- What is your message, and how are you going to say it?
- Questions you ask.
- Main bullet points.
- If content is king, then design is queen.
- Content must be sealed before you work on design.
- How do you bring the content visually to life where it’s not distracting?
- Less is more.
- What are the essential images?
- One main idea per slide, and one image sells on what the presenter is saying.
- How you say things.
- People remember the presenter more than they remember the presentation.
- Body language.
5 Things You Should Have in Your Presentation
- Grab people’s attention in the open.
- Open your presentation with a story, statistic, joke, or video.
- Develop your ‘likeability’ in the open.
- How you begin is how you should end.
- Set the scene, a.k.a. flow of your presentation, so people can follow along.
- g. In the next 20 minutes, you are going to learn 3 things.
- Having flow helps the audience and the presenter.
- Tell Stories
- This is an affective way to build the rapport.
- Research why, what, who, when, and how.
- Where can the audience find you?
- Call to Action
- Where will your audience go at the end of your presentation?
- I) Offer: If you X this, I’ll give you X.
- II) Demand: Do this now!
III) Question: What happens if you don't do this?
- Before every presentation, find your own ritual.
- Create suspense within your presentation.
- When you can give your presentation without your visuals, you know you are ready.
- Complexity is an issue.
- People have so many things to say, but it needs to be simplified to where people can understand it.
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Links to Resources Mentioned:
Big Fish Presentations
Big Fish Experience (book)